The Desjardins Group stands as a beacon of financial service excellence in Canada, proudly holding the title of the largest federation of credit unions in North America. Established in 1900 in Lévis, Quebec, by the visionary Alphonse Desjardins, this cooperative continues to thrive, with its executive management primarily based in Montreal.
In 2023, I had the incredible opportunity to join Desjardins as a Communication Advisor specializing in Graphic and Motion Design. During my time there, I collaborated closely with their dynamic internal marketing team, driving impactful campaigns like the national "Giant" Campaign, which significantly elevated brand awareness. Additionally, I took the helm as campaign leader for their internal insurance brand, The Personal Insurance, overseeing diverse versions tailored to different markets across Canada.
My role encompassed graphic design and layout creation for print and digital advertisements, including eye-catching social media ads across LinkedIn, Google Ad networks, Facebook, and X (Twitter). I provided strategic insights on ad placements and social media strategies to maximize our reach to target audiences. I also lent my expertise to in-person photoshoots and commercial shoots, and served as the motion designer and internal editor for the "Giant" promotional video campaign. Notably, I had the privilege of designing a campaign advertisement for the Royal Canadian Air Force.
Although my time at Desjardins was brief, it was an immensely rewarding experience that deepened my knowledge of the financial and insurance sectors, setting the stage for future growth in my career.
