Impact XM is a prominent event and experiential marketing firm based in Dayton, New Jersey, with roots tracing back to the 1970s. Over the years, it has evolved into one of the largest companies in its field, providing a diverse array of customized services, including program management, strategy, creative design, production, fabrication, logistics, and measurement. The firm excels at tailoring its offerings to meet the unique needs of clients across various event and experiential marketing channels.
In December 2023, I joined Impact XM as a Marketing Communications & Graphic Designer, focusing on enhancing the company’s internal brand. My responsibilities included developing branding initiatives designed to position the firm as a market leader rather than merely an event service provider. I worked to ensure visual consistency and uniqueness across social media and other marketing materials, creating assets such as business cards, internal studies, emails, social media posts, and landing pages.
